Trade Shows: Utilizing Traditional Media

Trade shows have been slow to utilize new media (internet, cell/mobile phones, etc.) and traditional media; however, there have been attempts by savvy producers to market their trade shows to Discovery Networks and other independent high-definition television channels, networks and distributors. Unfortunately, these savvy producers are rare and most do not have the deep pockets and resources (time and people power) to continue to package the trade shows up. These lack of resources--regardless of the reason--prevents users from around the world visiting trade shows from other lands, particularly the smaller and less visited trade shows.

Is this because smaller trade shows are of no interest to trade show visitors? No! It simply suggests that the trade show visitors may not be aware of these trade shows, are concerned about spending valuable time and money on a trade show, of which, they have little or no feedback on, etc.

In order to encourage and build trade show interest, the trade show industry should rely on traditional media (as well as new media: see my blog on the trade show industry utilizing new media to expand interest). Trade show organizers and trade show exhibitors are crying out for media coverage, but few have taken the plunge. As a result, it will require a new breed of trade show and media gurus to bring the two together--and in a big way!

Visit Trade Shows, Inc. is a company that has taken the requests to heart. It is currently working with trade show organizers, trade show exhibitors, cable operators, satellite operators, television networks, etc. to bring the world of trade shows to the rest of the world and the desire of trade show visitors. Find out more here: http://www.visittradeshows.com/.